What Is SEO? Search Engine Optimization Best Practices

Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google Business Profile. This is because you can only show up for “map pack” results if you have one.

On-Page SEO Checklist

• Collaborate with bloggers to review your products or services in exchange for backlinks.
• “Building a strong domain authority and trust has always been one of the most critical aspects of doing good SEO.
• This way, you can naturally receive social mentions and customer reviews.
• This page will provide you with everything you need to know about on-page SEO, from what it is to the factors you need to optimize.
• A three-way partnership involves coordinating with two other sites to link to each other in a structured loop.

Building backlinks for off-page SEO is all about quality…not quantity. I’ll cover links and the other off-site factors you need to know about in the rest of this guide. Your event landing page could also attract links if people are interested in it, if a speaker wants to promote it, or if influencers want to share it with their audiences. They also enable you to reach new audiences, share your expertise, and gain visibility on other sites. If they’ve accepted guest posts before, they might also accept yours.

Is SEO Dead in 2025? Nope, It’s Just About UX

You need to focus on what’s going on outside your website as well. Work on proper link building, branding and your social media efforts to make the most of your SEO. You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, it will be difficult to get people to your website at all.

If you want to sustain your site’s ranking position, backlinks are really important. But links affect the search performance either in better way or makes worse. If you want to boost your search rankings in 2025, this ultimate guide is just for you where you’ll discover some of the proven off page activities 2025. With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively.

Being active on social media is essential to increasing brand exposure and expanding your audience. That’s why it might be a good idea to use a dedicated tool to build and manage local citations. A good example is Brightlocal’s Citation Builder, which helps identify and fix any inconsistencies. You’ll most likely find many positive mentions, so make sure to explore any opportunities for partnerships.

Off-page SEO also involves activities like trust-building, online reputation building, local SEO, and social media marketing. It revolves around building backlinks to your website, improving your website’s trust and reputation, and attracting local audiences through directory citations. Off-page SEO is the practice of doing activities outside of the website that helps web pages rank high on SERP (search engines results pages). You should create a checklist covering all the points to ensure that your SEO game is on-point. To help you out, we have already compiled a detailed SEO Checklist that you can use to improve your authority, build backlinks, and rank for any keyword. Different search engines like Yahoo, Bing, Google, Yandex, Baidu take off-page signals as one of the most important ranking factors.

Here’s the image that tells you how social media impacts your SEO. On-page SEO makes your website search engine friendly but off-page SEO improves your website’s position in Search Engine Results Page (SERP). Regular monitoring and updates are essential—at least once SEO Anomaly a month for routine checks. Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms. They can include images, ratings, reviews, and other structured data. They offer users a more informative preview of your page directly in the search results.