FREE SEO Analyzer Tool Generate Website SEO Audit Report

Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, SEO Anomaly audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find.

Broken links (or “dead links”) are common whenever you fully delete a page from your site without using a redirect. In addition, look for broken pages that produce an “Error 404” message. Creating redirects for these links will help prevent your audience from getting error messages.

Fix issues by priority

Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech. The crawl stats report is a hidden gem that gives you an insight into how Google is crawling your website. The most important things to look out for in this report are spikes or gaps in crawl requests, download size and response times.

SE Ranking’s Website Audit

It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch.

Checking the crawl budget

That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.

Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions.

• As with beefing up thin content, there are certain pages on your site where it’s not going to be feasible to fully optimize for target and ancillary keywords.
• If you don’t create this data for each of your pages, Google will improvise, which can end poorly.
• An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.
• Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements.
• Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages.

You can also invest in page speed services from a digital marketing company like WebFX. With this option, you can worry about running your business while your digital marketing company helps improve your site’s speed. When you conduct your SEO audit for 2025, you’ll want to analyze the keywords you target. If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it.

PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs. These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results.