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Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google Business Profile. This is because you can only show up for “map pack” results if

The relative importance of heading tags, that H1 is more SEO Anomaly important than H2, used to be a real ranking factor over 15 years ago. Personalization of search results is mostly down to language, location, device, and browsing history of the user. When you plan your keyword strategy, think about what questions your customers

This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. Contact us today to get started

Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, SEO Anomaly audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It